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Now, Microsoft is bringing that content directly to you. The existing app allowed users to set a favorite team and scroll through videos such as highlights of top plays. Jurenka mentioned a second deficiency of the NFL app that launched with the Xbox One last fall: Regarding its Snap functionality, he said, "We found that it wasn't delivering as much value as we knew it could."Īs you can see in the screenshots above, the app now sports a silver-and-blue color scheme instead of the current blue theme. In addition to bringing in new content, Microsoft is aiming to improve the app's existing experience. Xbox One's ESPN and NFL apps give you sports on demand "On demand, for the first time ever, we're going to have this content in HD on the TV," he added. Fans who pay for an NFL Now Plus subscription - the NFL has yet to announce the price or availability of the package - will have access to the "full NFL Films digital vault," according to Jurenka. The ad-supported free version of NFL Now will allow users to get a stream of news, highlights and analysis about their favorite teams and players. Microsoft's NFL app will also include NFL Now, the new personalized streaming network that the league announced before this year's Super Bowl. (Sunday, which DirecTV announced last month, is restricted to those who are unable to subscribe to television service through DirecTV.) DirecTV subscribers will be able to log in with their credentials, along with people who pay for certain tiers of the new NFL Sunday service. For the first time, DirecTV's NFL Sunday Ticket will be available on Xbox platforms it's unclear at this point if DirecTV will release its own Xbox One app, but Microsoft's NFL app will include full integration with NFL Sunday Ticket. This year's updated NFL app will support two major streaming video services as well.

A Microsoft representative later confirmed to Polygon that the Xbox One's ESPN app will support ESPN fantasy football for this season. He couldn't name specific sites yet, saying that Microsoft is still "working on finalizing some deals," but assured us that once those agreements are in place, the providers in question will be supported within the app by the kickoff of the season on Sept. "We are going to have more leagues than just NFL.com," said Jurenka. Last year, the app only supported NFL.com, leaving out millions of fans who use sites such as Yahoo Sports, ESPN and CBS Sports. One of the top requests from users of the NFL app, according to Jurenka, was the option to interface with a wider variety of fantasy football providers. "We are going to have more leagues than just NFL.com" Even so, the NFL app became the top app to be used in the Xbox One's Snap mode, and with a update for the 2014 season set to be released in late August, Microsoft is doing its best to make a stronger argument for the app. And the Xbox One introduced a new paradigm with its TV functionality, where football fans could Snap the NFL app alongside a live game - the console experience itself was something that people had to become accustomed to. Microsoft made a major push for the app's integration with NFL.com fantasy football, but fantasy players fall into a routine very quickly and can be reluctant to change it up so far into the season.

But other people, it's harder to do," said David Jurenka, director of sports at Xbox Entertainment Studios, in a presentation to Polygon last week. And when you introduce something so fundamentally new in week 12, the hardest-core people latch onto it and love it and give feedback, and it's great. "People establish their behaviors and habits early on in the season. The app remains one of the major pieces of the company's multi-year partnership with the NFL, and Microsoft is making some important improvements this year to make it more viable and attractive. Microsoft debuted its NFL on Xbox One app 12 weeks into the 2013 NFL season, a late arrival that limited the app's potential.